Pinterest Ads add to the Pinterest experience rather than annoy the user. The result? A much higher intent to purchase and an incredible opportunity to expose your business to users with money to spend. Instead of connecting with friends or looking for entertainment, users log on to find ideas, discover new brands, and buy products. Unlike Facebook, Twitter, or TikTok, Pinners are using the platform in an entirely different way. Interested in attracting a younger audience? 32% of users are between 18 and 29, and 70% are between 18 and 49.Want access to a global audience? 50% of Pinners live outside the United States.Looking for people with money to spend? 45% of people with a household income of $100k + use Pinterest.Adult women make up 60% of Pinterest’s global audience. Targetting women? There’s a good chance your future customers are pinning up a storm.Plus, there are stacks of core demgoraphics that are highly engaged on Pinterest, including: With 431 million monthly active users and an average order value of $154 from Pinterest Ads (the highest of all social media networks), you’re leaving money on the table if you don’t tap into Pinterest Ads. Why should your business leverage Pinterest Ads? The result? You can make sure your ad spend is helping you reach Pinners who are the most likely to buy your products or services. You have plenty of control over who sees your Pinterest Ads. But, ads offer a 2.3x more efficient cost per conversion than ads on these big social networks. Like Facebook or Instagram Ads, you can choose to promote a piece of content and ensure it gets seen by your ideal target audience.
Through Promoted Pins, you can drive traffic to your website, increase sales, and boost brand exposure. Pinterest Ads are a way to advertise your brand to users on Pinterest. Build your visual Pinterest strategy and schedule your Pins in Plann! LEARN MORE
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